Small Business Saturday, celebrated annually on the Saturday following Thanksgiving, offers a meaningful alternative to the bustling commercialism of Black Friday. For customers, it’s an opportunity to explore unique, local offerings. For small business owners, it’s a chance to foster deeper connections with loyal patrons and attract new customers in an atmosphere of support and community.
Small Business Saturday was launched in 2010 by American Express in response to the challenges small businesses face during the holiday shopping season. Following the overwhelming dominance of Black Friday by big-box retailers, the initiative sought to direct consumer attention to small, local businesses that form the backbone of communities. Recognizing the critical role these businesses play in the economy and the unique value they offer, American Express partnered with organizations and municipalities to promote the event nationwide.
In 2011, the United States Senate officially recognized Small Business Saturday, cementing its status as a key date for promoting small businesses. The campaign has grown steadily, now reaching millions of consumers and inspiring shopping sprees at neighborhood establishments. This day represents more than just economic activity; it celebrates the individuality, innovation, and resilience of local entrepreneurs.
Unlike the frenzy often associated with Black Friday—marked by long lines, rushed purchases, and steep discounts—Small Business Saturday encourages thoughtful engagement with local businesses. For entrepreneurs, it’s a prime opportunity to differentiate their brands through personalized experiences, storytelling, and community-focused interactions.
One of the key strengths of small businesses is their ability to foster meaningful relationships with customers. Small Business Saturday offers an ideal platform to strengthen these connections. By emphasizing the personal touch that big-box retailers often lack, small businesses can create memorable shopping experiences. Here are a few ideas to enhance customer interactions on this special day:
Discounting is often seen as a double-edged sword for small businesses. While it can drive sales, excessive discounts risk eroding profit margins. Instead, focus on strategic, value-driven offers that benefit both you and your customers. Examples include:
Small Business Saturday isn’t just about the immediate sale; it’s also a strategic moment to secure future business. Consider initiatives like early bookings for the new year, special holiday packages, or loyalty programs that encourage repeat visits. The goal is to keep customers thinking about your offerings well beyond the holiday season.
Investing in small touches that align with your brand can leave a lasting impression. Decorations, friendly staff, and a welcoming atmosphere can transform shopping into an enjoyable and meaningful experience. Ensure your digital presence supports this effort by updating your website and social media to highlight your Small Business Saturday plans.
If you’re a fellow small business owner, we’re celebrating Small Business Saturday by offering you a way to make 2025 your most successful year yet. We know how challenging advertising and marketing can be, so we’re here to simplify the process, make it more affordable, and help you enjoy building your brand all year long.
Sign up for our Small Biz Package in the Bronzecomm Newsletter by Small Business Saturday (November 30th) and receive a complimentary upgrade to our Biz Partner Package for the entire year of 2025!
Here’s how we’ll help you stand out:
This upgrade gives you quadruple the exposure at no additional cost, making it an exceptional deal for growing your business throughout the year.
Only pay a $100 deposit to secure your spot, and the 50% discount applies for the entire year of 2025. This is a limited offer. Purchase by Small Business Saturday, and during your onboarding call, we’ll upgrade you immediately!
Doesn’t that sound good? We are pretty thrilled about it. Let’s make 2025 a year to remember for your business. Together, we can build something amazing!